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4 ways to position digital and customer transformation in the boardroom Four Aussie brand executives talk about how they're bringing their boards on the digital transformation journey As marketing, customer, digital and technology leaders work to orchestrate wide-scale transformation across their organisations to meet changing customer demands and needs, an instrumental player in their success is the company board. But couple the digital and marketing literacy gap across many Australian boardrooms, with the high risks of undertaking transformation and significant costs of the technology ...

Lack of digital skills and workflow issues hinder Asia marketers, finds Adobe study Details 15 March 2021 Times are evolving fast, especially in the digital age and amidst the pandemic. Hence, it is important for brands to be nimble and act quickly to adapt to the changing business environment and provide a good customer experience. However, three factors are hampering marketing and experience for organisations in Asia Pacific - legacy technology and systems, workflow issues, and the lack of digital skills and capabilities. According to a report done...