4 ways to position digital and customer transformation in the boardroom
4 ways to position digital and customer transformation in the boardroom Four Aussie brand executives talk about how they're bringing their boards on the digital transformation journey As marketing, customer, digital and technology leaders work to orchestrate wide-scale transformation across their organisations to meet changing customer demands and needs, an instrumental player in their success is the company board. But couple the digital and marketing literacy gap across many Australian boardrooms, with the high risks of undertaking transformation and significant costs of the technology ...
Source: cmo.com.au