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Apple CEO Tim Cook hints at major developments in generative AI technology for iPhone and other products this year. Cook highlights the potential of generative AI and Apple's investment in the area. The company is expected to unveil new generative AI features that could compete with models like OpenAI's GPT and Google's Bard.
At Apple's shareholder meeting, CEO Tim Cook revealed plans to share more about their use of AI. Despite being behind Microsoft and Google, Cook assured investors about Apple's AI efforts and hinted at future developments. Bloomberg mentioned Apple's goal of enhancing data search with AI, with Cook highlighting the AI capabilities of Apple's Mac computers.
He accused Apple of “doing pretty much everything to make this such an unattractive experience” for developers.
Apple CEO Tim Cook directly confirmed that generative AI software features will come to iOS and Apple’s other platforms later this year.
The Apple CEO did not provide any specific details about Apple's generative AI plans, but he did say that the company is looking to use AI to improve its existing products and services.