3 ways this CMO tackled a brand and business launch
3 ways this CMO tackled a brand and business launch Chief marketing officer of Australian financial startup, Finspo, shares how it's built out its product and marketing proposition It’s been 12 months since a group of ex-banking executives joined forces to build Finspo, a new digital broker proposition aiming to help level the playing field between banks and Australian consumers. And according to Finspo CMO, Dylan Keath, realising the brand and product has required adopting several critical marketing and business priorities. Finspo officially took the wrappers off its free app-based offe...
Source: cmo.com.au