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Rookie magazine was a sensitive, imaginative online publication for teenagers that launched in 2011. It ran everything from dreamy, nostalgic fashion editorials, to teenage diary entries, to practical how-to guides written by adults. Its founder and editor, Tavi Gevinson, closed the site in 2018. “ Rookie was for teenagers, and by that point I was no longer a teenager,” Gevinson, now 24, explains. But in the spring of 2020 she was stuck at home, relying on the internet for human connection. “It felt like being a teenager again: being grounded and intensely bored and waiting for life to ...

In 2012, the final year of the original Gossip Girl, the show’s costume designer reflected on the changes in fashion since the show began. “And then ‘Style Rookie’ Tavi Gevinson took the helm at the wise old age of 13, teaching us all a thing or two,” Eric Daman wrote in the Huffington Post of the shifting media landscape and the rise of the celebrity blogger. “Which makes me ask, is Tavi the real gossip girl?” We may end up with a more literal answer than Eric first intended. Over the past few months, Tavi has been filming her part in HBO Max’s forth...