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IAB: Podcasting and streaming now embedded in audio advertising mix The latest survey finds streaming audio and podcast advertising growing leading to better diversification and use of creative in audio advertising Advertising Audio State of the Nation Report Wave 5. The fresh report found 69 per cent of media agencies now reporting streaming digital audio advertising as a significant or regular part of their activity and 36 per cent report podcast advertising as a significant or regular part of their activity. “While there were those who held all spend throughout the year, most people inve...

Jivox Announces Dynamic Canvas Studio to Scale Creative Automation Share Article Significant creative update to flagship Jivox IQ platform enables easier self-service personalization and DCO for in-house creative teams and agencies Jivox Dynamic Canvas Studio Jivox DCS is a boon to in-house creative teams and production agencies alike as they seek to deliver cost-effective creative at scale to brands for data-driven personalization. SAN MATEO, Calif. (PRWEB) February 23, 2021 Jivox, the personalized digital marketing technology l...

It seems like uncomfortable timing for this announcement, but Pinterest has today unveiled a new, 'Dynamic Creative' ad process which will enable advertisers to automate the ad creation and targeting process for their campaigns based on individual user behavior. The process essentially responds to how users interact in the app - if a user is searching for 'decorative lights' for example, and they narrow their search for specific items, the system will then show ads for items from your uploaded catalog which best match the users' stated interest. As explained by Pinterest: "Advertisers can now...