The power of dynamic DOOH: New Vaseline campaign delivers content that responds to the weather
Image: Tractor Outdoor uses dynamic DOOH, which is able to respond to changes in conditional data - like the weather [PRESS OFFICE] Tractor Outdoor recently partnered with Unilever brand Vaseline to launch an exciting new campaign, which used dynamic digital out of home media (DOOH) to serve relevant creative to audiences, via the media owner’s extensive network of digital billboards. Dynamic DOOH that responds to real-time data Explains Remi Du Preez, commercial director at Tractor Outdoor, “Vaseline wanted to engage its market in a visually compelling way, offering consumers a tactile ...
Source: themediaonline.co.za