"FMCG records the highest orders during festive sales with 35% unit share": Nielsen
Share Via: Staples and snacking saw increased growth during COVID, with 35 and 14 per cent value contributions respectively. Personal care grew significantly (54 per cent). Products that cater to the consumer need for convenience, while adapting to the homebody economy, dominated the festive sale period in India this year (October 15 to November 13, 2020), according to leading global measurement company Nielsen. With the need for communication and increased media consumption, mobile phones and accessories (like earphones, headsets, case covers, etc.) continued to account for over half of e-co...
Source: afaqs.com