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Told them this idea for another video, where i take e-mails from people all around the world and said why didn't you come dance in my country. and i would go there and invite them to come with me. and we got thousands of people to come out and dance with me for this third video. >> there's movie star fame, rock star fame and even, reality show fame. but this was different. >> we came up with this term e-lebrity. which really means you got famous through the internet. >> with this status no gag back to a day job. >> i make videos in which i dance badly for a living. i'm working on a book about ...

Increasingly have them create content on their behalf. they realized this would be a wonderful way to get exposure without having to pay for exposure. >> the second video was so popular, matt did a third one. this time he called in reinforcements. >> my favorite clip in that second video informs rwanda where i danced with a bunch of kids in a village, and i thought that's more interesting. i should be doing that all along. so i went back to stride and i told them this idea for another video where i'd take all the e-mails from people all over the world who said, why didn't you come dance in my ...

Wonderful way to get exposure without having to pay for exposure. >> the second video was so popular, matt did a third one. this time he called in reinforcements. >> my favorite clip in that second video informs rwanda where i danced with a bunch of kids in a village, and i thought that's more interesting. i should be doing that all along. so i went back to stride and i told them this idea for another video where i'd take all the e-mails from people all over the world who said, why didn't you come dance in my country. and i would go there and invite them to come dance with me. and we got thous...

So i went back to stride and i told them this idea for another video where i'd take all the e-mails from people all over the world who said, why didn't you come dance in my country. and i would go there and invite them to come dance with me. and we got thousands of people to come out and dance with me for this third video. >> there is movie star fame. rock star fame. even reality show fame. but this was different. >> we came up with this term e-lebrity, somebody who came through to fame in the internet. >> with corporate sponsorship and e-lebrity status there's no going back to a day job. >> i...

Told them this idea for another video where i'd take all the e-mails from people all over the world who said, why didn't you come dance in my country. and i would go there and invite them to come dance with me. and we got thousands of people to come out and dance with me for this third video. >> there is movie star fame. rock star fame. even reality show fame. but this was different. >> we came up with this term e-lebrity, somebody who came through to fame in the internet. >> with that and e-lebrity status, there was no going back to day job. >> i'm working on a book about making the videos. f...