Support these new markets, what licensing models do you suggest? what i like is he set out to do one business and he's finding there's another business. >> we are going through that now with one of my companies at sizzleit.com. over the years we spent a ton of money. this year, it's a software as a service and developing it. people are wanting to buy it. we are doing it based on a straight up, revenue share agreement or a seat arrangement. taking a piece off the top. we are not starting equity. you use our product, here is how many people are using it. take money off the top. white label it so...