E Mail Targeting News Today : Breaking News, Live Updates & Top Stories | Vimarsana

You know, next message. and for candidates, it's the same. you want to be succinct. mitt is definitely on par with that. >> i guess part of the question is message, and money is so important in this campaign. is it best just to say, i need your support, or are there other ways without being so overt to get people to donate? what do they know about what works better? >> i think mitt definitely knows -- mitt romney knows what works better for e-mail targeting. you're going to speak to folks about the issues and talk to them about topics that are important to them and that matter to them, subject...

Consideratio conversation. if he does what he's supposed to do, it will be a relationship vote rooted in taking the next step. >> what his campaign did in 2008 was absolutely unprecedented. >> absolutely. >> the number of people who are involved in social media since 2008 has grown exponentially. their sophistication has grown exponentially. how different is it now than it was in 2008? >> 2008 it was really about e-mail targeting. it was a great push out of messaging. folks were finding they were able to share a lot of that content, but participating wasn't really as much of an option as it is...