Detailed text transcripts for TV channel - MSNBC - 20140327:14:46:00
They'll have waffles, tacos, things like that. what is interesting about this campaign is they took on the lead are of the space mcdonald's, which has 25% market share with an ad directed directly at mcdonald's. they found 400 guys named ronald mcdonald, narrowed it down to 25, and then created this ad. >> i love the new a.m. crunch wrap. >> i'm ronald mcdonnell, and i love taco bell's new breakfast. >> new breakfast anyone can love, even ronald mcdonald. >> so definitely take the gloves off. >> that's insane. can you imagine having the named ronald mcdonald? >> no. >> let's talk about mario b...