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Paleo crowd. it s now being sold in the east hip village out of this tiny window called brodo, italian for broth. this is the batch of the beef. it will be ready tomorrow in like 18 hours. what s the virtue of simmering down the bone? you get all the minerals out of them. the gelatin and collagen and all the proteins and amino acids. reporter: chef and owner says it s good for joint and gut health, inflammation and great for dieters, too. unlike the juicing craze, broth is low in sugar and high in protein. does it hold any secret medical or nutritional value? probably not. is it unhealthy for you? definitely not. but i think it s the reality is somewhere in the middle. it s a low-calorie delicious food. that s the organic chicken. wow. reporter: his customers dig it, too. i have digestion issues. reporter: the flavors include ....