ION Orchard dives into gamification amidst experiential retail demand
With consumers increasingly seeking experiential retail, ION Orchard has expanded its customer loyalty strategy to include gamification.
Source: sbr.com.sg
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Octopus names new CEO as Angus Lee steps down
The Board of Octopus Holdings has appointed Tim Ying (pictured) as the new chief executive officer of the Octopus group, succeeding Angus Lee. Ying will join Octopus on 1 August and assume the role of CEO on 1 October.
Source: marketing-interactive.com