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Roll of annex rex anorexic. >> it can contain round worms and things like led arsenic it. it can cause intestinal blockage. i would avoid this clay diet at all cost. it's in the healthy. sure, you can lose weight eating clay. >> you can lose weight eating fiber too but that doesn't mean you need to eat wood chips and sawdust and paper, too. >> this next one, the iv drip, kelly osborn and rihanna made this one famous. >> literally iv drip. >> vitamins. they are using this for two different persons. first to recover from a long night of partying and second to get vitamins instead of eating. vita...

Clay. it is still dirt from the ground. can you consistently ensure that the safety is there? >> reporter: but woodly isn't the only one giving the delicacy a try. this housewife karen atkins started incooperating clay into her diet years ago. >> i had the same reaction a lot of other people did, this looks a lot like dirt. >> reporter: just two of many who are taking the concept of eating organic to new ground, using something that's right beneath our feet. >> so i'm kind of embarrassed to say i would try it. >> you would try it? >> i would totally try it. >> when we do stories about the man ...

>> good. >> possibly at some point. >> there you go. >> it was like the wild wild west yesterday in sacramento, california. that's because a cow was on the loose. you see it there, running around and stirring up trouble. >> a guy on an atv couldn't stop the belligerent bovine, so they went traditional. >> who better to control a cow than a cowboy on horseback with a real lasso. he did what cowboys do best. they got in the trailer, that was that. >> that's awesome. just send in the cowboy, right? >> it's the real deal. real-life cowboy. >> old school on that one. the animal was on the loose for...

Letterman a truly all natural approach to her diet. >> clay binds to other material in your body and helps your body excrete those materials. that are not necessarily the best for you. >> reporter: but even she jokes about how up conventional the idea seems. >> i make my toothpaste out of it. so i get my clay when -- >> so you brush your teeth with clay. >> yes. >> now that's not a problem. >> reporter: it's not unheard of. eating clay is a tradition practiced all over the world and some doctors say consuming it in moderation may help with digestive issues and anemia. >> it's called geophasia....

Air wick. the craft of fragrance. ♪ hey, hey, good looking ♪ so what shanely woodly has cooking is something very different than what's usually on my dinner table. clay. that's right. clay. >> clay. she claims it's the key to good health. abc's juju chang explains. >> it's real. >> reporter: shanely woodly is enjoying a career high, playing a fierce and feisty action hero who is considered divergent for being an independent thinker. so perhaps it's fitting that she's making waves for revealing what she claims is her secret to staying healthy. >> you eat clay? >> i do eat clay, yeah. >> r...