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Getting to that parent and saying look you're really hurting your kid? >> do you think that's what a fat letter does. >> no. >> do you think a parent that is not feeding his or her child correctly, do you think getting a letter from the school saying your child has a second chin is going to change that sunny don't think so. the way to do it is through public education which is well-intentioned but often ineffective. one of the things the first lady is trying to do with her campaign which i salute but i think has severe limits and i think a bit ridiculous but what she's trying to do is educate ...

And houston texans. jacksonville jag sxwars detroit lions. jaguars. guys, maybe next year. everyone knows super bowl sunday is big in america but how big? last year 111 million people watched the game. a 30-second spot during the game is going to go for $3.5 million for the advertisers and that is where the numbers game begins. and regina lou sis joining because closer look at other key super bowl numbers and your pocketbook. good day to you, regina in nice to see. >> did you hi. thanks. >> how much do consumers spend on game day sf where do they put their money? >> men average $86 and women $...