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Digital Advertising Alliance Launches CMP Complement

Published: February 23, 2023

Digital Advertising Alliance DAA announced creation of CMP Complement uniform approach for brands and publishers to offer privacy controls on sites and apps through Consent Management Platforms and AdChoices program. CMP Complement integrates AdChoices Icon into user flows.

Source: natlawreview.com

Related Topics:

Digital Advertising AllianceConsent Management PlatformsAdchoices IconDigital Advertising AllianceConsent Management PlatformsInternet AdvertisementsHat Isa Cmp ComplementEbsite Privacy Controls