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The Ongoing E-Tail Dilemmas of Friendly Fraud, Insider Crime - Vimarsana News

The Ongoing E-Tail Dilemmas of Friendly Fraud, Insider Crime

E-commerce merchants face escalating threats posed by customer dishonesty and insider misconduct. This trend is exacerbated by the economic downturn, which has tightened cybersecurity budgets, making the marketplace more vulnerable to attacks.

GroupBy Panel Will Showcase AI-Driven E-Commerce Strategies - Vimarsana News

GroupBy Panel Will Showcase AI-Driven E-Commerce Strategies

The panel will consist of Brendan Witcher, vice president and principal analyst at Forrester, Arv Natarajan, director of product at GroupBy, and Kole McRae, business intelligence manager at GroupBy, who will serve as panel moderator. We connected with Natarajan for an advance insight into the content they will be presenting.

The Future of AI in Retail: Beyond the ChatGPT Hype - Vimarsana News

The Future of AI in Retail: Beyond the ChatGPT Hype

Contrary to public opinion, ChatGPT doesn't render other AI forms redundant but complements them, enhancing customer engagement and product discovery, according to Eli Finkelshteyn, CEO of Constructor.

Customer Analytics Is Now Pivotal to Retail Sales [Q&A] - Vimarsana News

Customer Analytics Is Now Pivotal to Retail Sales [Q&A]

The E-Commerce Times spoke with Robert Brown from BDO Digital about the central role of customer analytics in retail sales.

Retailers, It's Time To Get Phygital [Q&A] - Vimarsana News

Retailers, It's Time To Get Phygital [Q&A]

Market research shows 80% of shoppers use a smartphone inside a physical store to either look up product reviews, compare prices, or find alternative store locations. Enter the phygital retail space.