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Top News In Ecommerce Week Today - Breaking & Trending Today

Bark Gets a New Chief Marketing Officer - Vimarsana News

Bark Gets a New Chief Marketing Officer

Cindy Gustafson joins the dog-centric company from WW.

Source: adweek.com
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Ecommerce Week
The New 'Gen Z Shopper' Opportunity in Mobile Gaming - Vimarsana News

The New 'Gen Z Shopper' Opportunity in Mobile Gaming

The G-Shopper is a futurist, highly proficient in new gaming formats and considered a brand evangelist.

Source: adweek.com
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Ecommerce Week
Casper's Dream Machine Makes the Case for Rest - Vimarsana News

Casper's Dream Machine Makes the Case for Rest

The mattress maker uses animation, stop-motion shots and soothing narration in its latest ad .

Source: adweek.com
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Ecommerce Week
Dwyane Wade NFTs to Promote Budweiser's Non-Alcoholic Beer - Vimarsana News

Dwyane Wade NFTs to Promote Budweiser's Non-Alcoholic Beer

The partnership marks AB InBev’s latest foray into digital collectibles.

Source: adweek.com
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Ecommerce Week
Best Buy Adding Beauty Devices, E-Bikes, Patio Furniture - Vimarsana News

Best Buy Adding Beauty Devices, E-Bikes, Patio Furniture

The new categories are part of a two-year plan to broaden its business.

Source: adweek.com
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Ecommerce Week