1-800-Flowers Wants Your Mom to Get Into NFTs
The online retailer is testing out Web3 for Mother’s Day.
Source: adweek.com
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Panera Bread Collaborates With T-Pain for a Day of Merch
In celebration of Panera’s new Chef’s Chicken Sandwiches, the cafe chain teamed up with rapper/producer T-Pain and North American livestream shopping platform NTWRK for the first-ever Day of Craveable Drops.
Source: adweek.com
Entrepreneur helps women 'go digital' in Middle East
When COVID-19 struck, many people found themselves shopping online for the first time in the Middle East, a region where e-commerce was weak, according to an UNCTAD index. But thanks to Mumzworld, a Dubai-based online marketplace, over 300,000 products for babies, children and mothers were at their fingertips. Mona Ataya, a founding partner and CEO of the marketplace, was ahead of the curve when she set up the company in 2011.
Source: unctad.org
Indonesian entrepreneur uses e-commerce to create inclusive opportunities
Helianti Hilman has run Javara, an Indonesian-based food marketing company, since 2008. She started with a physical store in the country’s capital, Jakarta, before transforming her business digitally. “We had to go digital,” Ms. Hilman said on 27 April at a special online session during UNCTAD’s eCommerce Week 2022. “We realized that we had to do it if we wanted to achieve more in terms of how we partner with farmers and serve our customers.”
Source: unctad.org
How to Build Augmented Reality Into Your Ecommerce Strategy
Utilizing camera technology can help make consumers’ lives easier and better.
Source: adweek.com