Quick Guide to Change Management for Marketers
Quick Guide to Change Management for Marketers January 2021 09:00 Content This condensed Econsultancy Best Practice Guide explores how to best manage change in the context of rapidly shifting technology, consumer behaviours and market dynamics. It covers: The indicators to look for when assessing whether change is necessary How to start working towards a clear vision for change for your organisation The importance of using customer experience tools when effecting change Practical approaches for supporting functional and operational change How to start measuring the impact of a change progra...
Source: econsultancy.com