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>>t's unique because you can use it direct impingement, cool the fire, create a fire break and they can be used for numerous type of fires. >> ed, you worked for the forest service. if this is betterue brought some. let's play with it here. >> this goopy stuff here. >> if this is better, why wouldn't the forest service use it? >> basically, they are stuck in the mold of using one product that they have used for about 50 years in the way that they have used it. for one reason or another, they are slow to adapt to a product that is just obviously the better product. >> this is half the price of ...

Flame retardant, used by more than 200 fire departments, but not the forest service. ed clineman used to work for the forest service, but now he works for peter. peter, you are an inventer, you make soil enhancers. >> all life-saving products. we don't make luxuries. we saw the need for it. -- >> how did you discover this? >> 10 years ago, i was fooling around, working on another project and i stuck my hand in it and i put it -- >> you stuck your hand -- >> it felt cool. >> i showed it to some people and i put it on an ice cream stick and i tried to light it. it went from there. we started to ...

Flame retardant, used by more than 200 fire departments, but not the forest service. ed clineman used to work for the forest service, but now he works for peter. peter, you are an inventer, you make soil enhancers. >> all life-saving products. we don't make luxuries. we saw the need for it. -- >> how did you discover this? >> 10 years ago, i was fooling around, working on another project and i stuck my hand in it and i put it -- >> you stuck your hand -- >> it felt cool. >> i showed it to some people and i put it on an ice cream stick and i tried to light it. it went from there. we started to ...

It enthusiastically and some government agencies. >> it's unique because you can use it direct impingement, cool the fire, create a fire break and they can be used for numerous type of fires. >> ed, you worked for the forest service. if this is betterue brought some. let's play with it here. >> this goopy stuff here. >> if this is better, why wouldn't the forest service use it? >> basically, they are stuck in the mold of using one product that they have used for about 50 years in the way that they have used it. for one reason or another, they are slow to adapt to a product that is just obvious...

Use it direct impingement, cool the fire, create a fire break and they can be used for numerous type of fires. >> ed, you worked for the forest service. if this is betterue brought some. let's play with it here. >> this goopy stuff here. >> if this is better, why wouldn't the forest service use it? >> basically, they are stuck in the mold of using one product that they have used for about 50 years in the way that they have used it. for one reason or another, they are slow to adapt to a product that is just obviously the better product. >> this is half the price of any fire retardant used. it's...