Detailed text transcripts for TV channel - MSNBC - 20110212:10:54:00
Write and position yourself as an expert, and then there's a voice that people want to listen to. >> that's a great idea. let's move to the next one. this is a question about online ads. >> my company's a service-based business. and i'm curious how you guys think i can quantify results from online advertising such as how do i determine how much a click is on one of my ads? >> pretty easy. >> absolutely. i think every single dollar you spend in marketing, there should be an roi for. you should be measuring every single piece. so the first thing to do is set up a google analytics account. and se...
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