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Brand in action: How Freo is transforming the financial sector with neobanking - Vimarsana News

Brand in action: How Freo is transforming the financial sector with neobanking

Freo is an Indian credit-led neobank and its head of marketing, Hitarth Saini, speaks to WARC India Editor Biprorshee Das about why the future is bright for neobanking in India.

Source: warc.com
Brand in action: How Bloom Hotel blossomed with social media - Vimarsana News

Brand in action: How Bloom Hotel blossomed with social media

Bloom is an Indian hotel chain and Prateek Agarwal, head of marketing for the Bloom Hotel Group, speaks to WARC India Editor Biprorshee Das about how it grew the brand with social media.

Source: warc.com
Brand in action: How Oben Electric plans to ride the electric wave - Vimarsana News

Brand in action: How Oben Electric plans to ride the electric wave

Oben Electric is an Indian startup developing electric motorcycles with its own R&D, and co-founder and chief executive officer Madhumita Agrawal speaks to WARC India Editor Biprorshee Das about its approach to EVs and green mobility.

Source: warc.com
Brand in action: How Dunzo became a necessary quick delivery service in India - Vimarsana News

Brand in action: How Dunzo became a necessary quick delivery service in India

Dunzo is an Indian quick commerce pioneer present in eight cities and planning to expand further next year, and co-founder and CEO Kabeer Biswas speaks to WARC India Editor Biprorshee Das about how quick delivery can enhance the customer experience and inspire brand loyalty.

Source: warc.com
Brand in action: Zepto on how consumer experience is more important than quick deliveries - Vimarsana News

Brand in action: Zepto on how consumer experience is more important than quick deliveries

Zepto is an Indian quick delivery grocery player looking to change consumer habits to make the service a lifestyle enabler and chief marketing officer Amritansu Nanda speaks to WARC India Editor Biprorshee Das about how in the long term, customer satisfaction will be more important than delivery time.

Source: warc.com