PVR Inox bets on monthly subscription service to push footfalls on weekdays, ET Retail
PVR Inox Co-CEO Gautam Dutta has announced the launch of a monthly subscription service, called Passport, that will offer subscribers the opportunity to watch up to 10 movies per month for Rs 699. Dutta believes that the service will help boost footfall during weekdays and support smaller films that are often overshadowed by big releases.
Source: indiatimes.com