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Listen, my great fear is that someone more confident, someone who better understands washington, will look at trump and physical out and say, oh, this is what i got to do. this is what i can get away with. you know, that i think is the great a really scary thing that can come out of this. >> so i want to talk about the sort of the cause of the trump win in sort of relationship to your article. >> right. >> because i think one of the things you talk about in the article. you have sort of a section where you talk about this ob sex with the white working class, particularly. >> right. >> you sure...

The campaign, it's time to get to work. >> let's talk about one of the issues that the president talked about during the campaign and this week. president trump this week embracing a proposal to cut legal immigration in half within a decade. the bill would move based on factors to speak english, job skills, education level. do you support this legislation? >> i haven't seen the legislation. i don't know in detail about it except what i've read in the newspaper. getting more skilled people into the country is very important for our economy, especially a tech economy. when i've spoken to leaders...

All they're looking is watching through apple tv. or just through an app on their phone or ipad. the ability to reach those is a challenge if all you're goidoins going out and buying broadcast tv. have to each them through google or facebook or youtubewebsites. you at a lot of races candidates are doing nothing, but running broadca broadcast. they're not reaching the voters. nevada is a big one. pennsylvania is a big one. so as you mentioned age up there, other real key correlati correlations. education level, kids versus no kids. we find as though with no kids, marriedouple likely to be cord ...

Has all kinds of different data information on these specific individuals. their vote history, likely candidate preference. all kinds of things that you can look at. what you get then from the county auditor or from the secretary of state are individual level returns. so you know exactly who voted early, and many times you know how they voted early, either in person or by mail. then you can imagine that back to your existing database or voter file. >> and you know enough about those people you sort of profiled the them whether it's through their age, their education level, their ethnicity to b...

Through their age, their education level, their ethnicity to be pretty confident who they're actually voting for based on the models you have. >> no, exactly right. you look at two separate data points. the first is what we call a preference candidate model. every voter will have a score from 100-1. out of 100 mitch stewarts, barack obama would get 1 vote. ten people would vote for barack obama. 90 for mitt romney. you look at that and then you also look at your turnout score. how likely are you to vote if somebody were not to remind you? you have a score of 100-1 on every single voter in that...