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Saying this is my identity. here are is my name. here is my address. >> brian kennedy is the ceo of epsilon a leading data driven marketing services firm. they build pro files on consumers to help businesses market to them more directly. >> you have information on 250 million people. area code plus telephone, bank card, bank card issue date, education level, income. child date of birth. dwellingype. would you be h comfortable givg up as much information about yourself as you have about a lot of people out there? >> yes, absolutely. no qualms. >> he says it will make your life as a consumer muc...

Identity here is my name, here is my address. >> brian kennedy is the ceo of ep sesilo epsilon. he wrote profiles on consumers to help them market them more directly. >> you had information on 250 million people by telephone, bank cards, bank issue dates, education level, income, childs date of birth, dwelling type. would you be comfortable giving up as much information about yourself as you have about a lot of people out there? >> yes, absolutely. no qualms. >> no qualms because kennedy says that peek into your private world will make your life more satisfying. which brings me to my next stop...

Here are is my name. here is my address. >> brian kennedy is the ceo of epsilon a leading data driven marketing services firm. they build pro files on consumers to help businesses market to them more directly. >> you have information on 250 million people. area code plus telephone, bank card, bank card issue date, education level, income. child date of birth. dwelling type. would you be h comfortable givg up as much information about yourself as you have about a lot of people out there? >> yes, absolutely. no qualms. >> he says it will make your life as a consumer much more satisfying. which b...

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