Here are is my name. here is my address. >> brian kennedy is the ceo of epsilon a leading data driven marketing services firm. they build pro files on consumers to help businesses market to them more directly. >> you have information on 250 million people. area code plus telephone, bank card, bank card issue date, education level, income. child date of birth. dwelling type. would you be h comfortable givg up as much information about yourself as you have about a lot of people out there? >> yes, absolutely. no qualms. >> he says it will make your life as a consumer much more satisfying. which b...