Former SPH Media Trust interim CEO Patrick Daniel appointed to SBS Transit's board
He will also join SBS Transit as a member of the board’s sustainability and service quality committee. Read more at straitstimes.com.
Source: straitstimes.com
Edwin Yeo News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Virtual protest held on Roblox: How brands can ethically play on the platform
A virtual protest was recently held by children on online gaming platform Roblox. With its growing popularity as more than just a gaming site, here's how marketers can advertise ethically on the platform.
Source: marketing-interactive.com
Did presidential hopeful Tan Kin Lian's 'smear campaign' claims hurt his presidency bid? PR professionals weigh in
So, did Tan's attempt to address his past social posts help his image or dig him further into a hole? MARKETING-INTERACTIVE spoke to some PR professionals and ex-politicians to find out more.
Source: marketing-interactive.com
Honbo's brand sentiments dip following insensitive reply on social: Why staff behaviour matters
Hong Kong burger brand Honbo has seen a significant drop in brand sentiments among HongKongers following the insensitive reply its staff made in response to a netizen's request regarding cash payment.
Source: marketing-interactive.com
Did PM Lee's speech mend the 'reputational crisis of a generation'? PR players weigh in
Looking at the discourse, MARKETING-INTERACTIVE decided to speak to public relations professionals in the industry to break down how effective PM Lee's speech was in assuaging the fears of the public, answering questions and restoring trust.
Source: marketing-interactive.com