CNN EarlyStart July 10, 2013 09:56:00
Performance there. he caught it every time. >> reporter: een sheaffer is the founder of deep focus the agency that created dog for the beneful. >> it was one take from beginning to end for multiple dogs. this isn't stitched together. >> reporter: ian feels it took 40 to 50 tries to get that one good take. he says they were partly inspired by peewee ease big adventure. pee-wee herman's machine also feeds his dog. and peewee must have liked the doggy homage because he tweeted it out. and it goes in the music video that took 60 takes. for a much admired ad called "cog" that featured car parts int...