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AMOREPACIFIC Brings the Next K - Beauty Innovation to Indonesia

The 77-year hub of latest beauty innovations, AMOREPACIFIC offers latest beauty solutions through its global brands Sulwhasoo, Laneige, innisfree, & Etude JAKARTA, Indonesia, July 20, 2022 /PRNewswire/ While K-concept beauty products are gaining popularity in Indonesia, AMOREPACIFIC, a 77-year-old beauty group with roots in Korea, is moving forward as a global provider of new and innovative beauty solutions. During the pandemic, AMOREPACIFIC continued its research on skincare ingredients recently in the spotlight, such as hyaluronic acid and retinol. As a result, the company is now offering the enhanced versions of its globally popular skincare formulas from its brands like Sulwhasoo, Laneige, innisfree, and Etude. And Indonesia - where young, tech-savvy consumers quickly access new trends from around the world and actively try them out - remains one of AMOREPACIFIC's key markets. Skin care proved strong in Indonesia as the people devoted more time to personal care regimens d

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