Radio investment insights and immersive experiences at HEARD 2024
Investing just 11% of an advertising campaign budget in radio will double its effectiveness. That’s according to new Australian research, revealed at
Source: radiotoday.com.au
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New categories and changes announced as 2023 Australian Effie Awards open for entries
The 2023 Australian Effie Awards are now open for entries, with Advertising Council Australia (ACA) announcing new changes designed to make it even easier for brands and marketers to participate. Three new Effies categories will expand recognition of effectiveness into additional marketing dis
Source: campaignbrief.com