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It can either lay off employees or eventually these costs have to be borne by someone and typically it is borne by the consumer. >> reporter: efficiency standards on appliances like refrigerators the forum says will cost more than $25 billion. >> just take a look at fiscal year 2012 when the administration admitted it was the most expensive in the ways they did cost accounting. >> reporter: quote, simply focusing on costs ignores the high net benefits to americans from many regulations. in terms of promoting health, safety, and welfare as well as reducing long run costs to the american economy...

Safety of all americans, i'm directing the environmental protection agency to put an end to the limitless dumping of carbon pollution from our power plants and complete new pollution standards for both new and existing power plants. [ applause ] >> for both new and existing. hold on to that. president obama there at gon georgetown university yesterday what was said the most extensive reconstruction of the economy since the 1930s. he wants to reduce gas emissions by 13%. joining me now, "washington post" columnist and speechwriter for president george w. bush and juan williams, fox analyst. he ...

Emissions, second only to china. in today's speech president obama will use executive action to call for tougher efficiency standards for home eappliances and prepare the country for the impacts of climate change. while he has plenty of critics on the left, republicans in congress ha responded to his call for action with the standard refrain about job killing regulation. >> i think this is absolutely crazy. why would you want to increase the cost of energy and kill more american jobs at a time when the american people are still asking the question where are the jobs? >> his favorite line. that...

Believe anyone under the president or any of the opponents have some sort of silver bullet bringing down gas? i think the answer is no. >> bret: we understand the president is heading out west tomorrow and he'll double bound on funding for research for solar power, in the wake of companies that have gone down, what message does that send to folks looking at prices that are going up? >> he's going do things that will help ak celebrat celebrate -- accelerate the flow of oil to refineries so it under scores the fact we need different approaches to this problem not just one. yes. we need to produc...

Efficiency standards as we have for the first time in three decades is part of thachl we need a strat zwroi deal with getting control of our energy future why did they rush the decision? why did they choose to force the issue when told the state department had mer time to go through the review? i think the answer is that they want to create a political issue and should have allowed that to -- one of the legitimate question. >> bret: you're naming -- blaming republicans for shutting down key stone? >> they knew the state department needed more time to finish a review. think they tried to provok...