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Left with the crumbs: What is shrinkflation and is it costing me money in my weekly shopping? - Vimarsana News

Left with the crumbs: What is shrinkflation and is it costing me money in my weekly shopping?

With the cost of food causing upset at the tills, consumers are also starting to realise that the price they pay now results in taking home less food in the shop, coining the term ‘shrinkflation’, writes Caitriona Redmond