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Democratic electorate. among self-declared liberals it's a three-way tie. biden surprisingly perhaps making a run for these voters. sanders and warren, they all have an equal share of self-declared liberal voters. the biden advantage comes from moderate conservative democrats. he's at 34% compared to 9% and 7% for sanders and warren. we also asked aboutt electability factor. are you looking for a candidate who can beat trump or share yourpics on issues. 54% say they want somebody with a strong chance of defeating the president. 39%, they're looking for somebody who shares their position on the...

Bolstering his campaign line of the week which said he's the strongest candidate to beat president trump and his wife jill biden who largely stays out of the fray out with a similar new blunt message to voters as arlette saenz reports, there is one reason to back her husband and it is not about the issues. >> reporter: joe biden back on the campaign trail in iowa, holding on to his status at the democratic front-runner. his electability factor at the center of the pitch. in the first tv ad of the campaign, hitting iowa airwaves today. >> we have to beat donald trump. and all of the polls agree...

The electability factor. there's a brand-new tv ad making exactly that case. and so did his wife jill. surprisingly blunt at a roundtable discussion with voters. >> you know, your candidate may be better on, i don't know, health care than joe is, but you've got to look at who is going to win this election. maybe you have to swallow a little bit and say, i personally like so and so better but your bottom line has to be that we have to beat trump. >> joining me, democratic strategist joel payne and democrat and former chief of staff to senator joe manchin, chris. good to see you both. is this a ...

Talking about impeachment. >> amy, what do you have, girl? what are you working on? >> we talked about joe biden earlier and how it's a do or die moment for him coming up in the debate. but i'm hearing from sources that a lot of democratic donors are beginning to coalesce around him. he's out there right now, he's fundraising. he's raising a lot of money. they were on the sidelines until now, and now they're beginning to feel like he is the only real candidate who wins the electability factor. >> cot next debate be a game changer for him in any way? amy, what's your sense? >> definitely. i thi...

Home state of california. that said, i have tremendous respect for senator warren. i think she's offering great ideas. and i actually think this race may come down, like 1968, where you had two progressives, robert kennedy and gene mccarthy, competing until unfortunately senator kennedy was assassinated. you may have two progressives, bernie sanders and elizabeth warren, ultimately competing for the nomination. >> what about you say you may have two progressives ultimately competing. doesn't sound like you're bullish on joe biden's chances. what about that idea that democrats look at him, some...