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Network18 organized a three-day 'Election Yatra' of Uttar Pradesh, bringing together an eclectic group of business leaders, CEOs, investors, and diplomats to witness the Lok Sabha elections.
GroupM expects companies to spend ₹1,500-2,000 crore in advertising across mediums, including TV channels. Fast-moving consumer goods, automobiles, building materials, and white goods companies are likely to be the top advertisers in their quest to grab eyeballs and boost sales.