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Ram is updating its popular ProMaster 2500 for 2022 and promising an electric version in 2023. Why will the electric ProMaster 2500 beat the electric Ram 1500 to market?
“Ram – Built to Serve a Sustainable Planet”. In a special video, Mike Koval Jr., Ram Brand Chief Executive Officer, stressed that everything the company does will be “Customer-First”. Koval said that Ram customers are “Open to electrification but not willing to sacrifice power, performance or capability.” Koval said that Ram will differentiate from the competitors and offer a full portfolio of eTechnology designed to provide the capability that Ram customers demand. Koval said that hauling or towing is a huge concern for their customers and that will play a large role in the com...