Thinking like a publisher key to engaging brand content
Unknown/Supplied Elly Strang, digital editor for sustainable packaging company?noissue, says that like publishers, companies need to be clear on their creative direction and the sort of content they want to share. Partnership Content . Prosper is combining with New Zealand Trade and Enterprise to look at how businesses can digitally transform to be stronger. Companies need to adopt the mindset of publishers to ensure they create content that will connect with audiences and keep existing – and potential – customers coming back for more. Elly Strang, digital editor for sustainable packa...
Source: stuff.co.nz