Detailed text transcripts for TV channel - MSNBC - 20131005:09:45:00
>> the way of starting a business has changed. we encourage them to emphasize customer 'em path i. this is about focusing on your customer and their needs. in the old days, you would sit in your lab and invent something you thought was a great idea and flesh it out and take it out too to market and hope it succeeded. that's not the philosophy anymore in silicon valley. figure out what you think the customer wants, build something in a simple prototype and rapidly innovate on the prototype. >> ultimately, it's all about the customer. >> you can think whatever you want. if this isn't satisfying ...
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