Top tips for brands 'going wide' with email - Email Marketing
Top tips for brands 'going wide' with email More brands moved back to email as their mail connection point with consumers in 2020 because of the pandemic. People weren't going to physical stores, many worried what sanitizing efforts were in stores, or needed to know how to get the products they needed faster. And, while email did serve brands well, the trend of communicating all information via email has had its stumbling blocks. Here are three ways brands can build a better strategy for their communication efforts. First, implement better list management strategies "One of the biggest risks...
Source: bizreport.com