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Study: Prime Week to outpace Cyber Week in 2021 There may be a new sheriff in town when it comes to online shopping - and it's not holiday-specific. While Cyber Week has traditionally been a week when most retailers see a huge boost in conversions and revenue, researchers with Bluecore believe Prime Week is now set out outpace Cyber Week in terms of sales. Researchers note that in 2020, despite merchants and brands sending 65% more emails during Cyber Week than Prime Week, Prime Week still saw conversions increase slightly over Cyber Week. Overall conversion rates for both weeks were about 2...
Expert: How to improve email connection with shoppers At the beginning of the coronavirus pandemic many businesses pushed heavily into their email lists in an effort to connect with their shopping base. According to reports email volume increased aby about 25% in those initial weeks, and even months later many brands continue to send additional communications with their customer base. Here's how to keep those email campaigns fresh. Kristina: At the beginning of the pandemic, many businesses had to shift to 100% digital marketing and communication efforts. What affects have you seen from this...
>> when we were a very, very young company and we started with our e-mails, we needed someone to do mail trends and code the e-mails and nobody was stepping up and i was like, okay, i'll do it. doug was like, do you know anything about it? and i was like, nope, not a bit. and called a friend who had a company and he came over and sat down with me and it was about a three-had hour lesson. so for the first four or five months win did all the of the e-mails. i coded the e-mails. i did the pictures. all of it. and you have to really be ready to get your hands dirty and do whatever it is, whether i...