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Outsource that portion of the business. reporter: within months of her 2009 launch, she had a hiccup with the embroidery company. it quit. when the embroidery company backed out, what was the first thing you did? i mean, words that i can use on television are i really panicked. my first thought was, let s replace the partner. i realized, you know what? we should just bring it in house. reporter: doing the sewing herself, leasing a $15,000 embroidery machine. all of a sudden we were starting two businesses instead of one. we were starting an online retailer which i sort of know how to do and starting an embroidery provider which i knew nothing about at all. reporter: she says this was the best thing for mak-a-boo. in hindsight there s no way we could do what we do not doing the embroidery on ourself. it s always on our watch. reporter: to keep growing, cindy s used groupon and even gone hollywood. we ve joined a celebrity ....
It quit. what was the first thing you did? i mean, words that i can use on television are i really panicked. my first thought was, let s replace the partner. i thought, just bring it in house. reporter: doing the sewing herself, leasing a $15,000 embroidery machine. suddenly we were starting two businesses instead of one. an online retailer which i sort of now how to do and an embroidery provider which i knew nothing about at all. reporter: she says this was the best thing for mak-a-boo. in hindsight there s no way we could do what we do not doing the embroidery on ourself. it s always on our watch. reporter: cindy uses groupon and even gone hollywood. we ve joined a celebrity gifting program so when new babies are born in hollywood to celebrity parents we send mak-a-boo gifts to them. i cannot imagine having a day ....