How Heinz uses a fake number to keep its brand timeless
There are varying theories on why Heinz landed on 57.
Source: wdsu.com
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There are varying theories on why Heinz landed on 57.
There are varying theories on why Heinz landed on 57.
Heinz ketchup's label claims the brand makes "57 varieties" of its products. But even Kraft Heinz today admits that number is just made up.
Bottles of Heinz ketchup, each bearing the number 57 on its label, sit on a grocery shelf. REUTERS/Andrew Kelly The Kraft Heinz Company has used the
There are varying theories on why Heinz landed on 57.