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Forsman & Bodenfors brings a bit of Sweden to New York office with new co-head of creative

Forsman & Bodenfors Forsman & Bodenfors brings more creative heft to its New York office with the appointment of Emma Eriksson as its new co-head of creative. Eriksson, who previously served as art director at F&B s Stockholm office, will share duties with Co-Head of Creative Matt Creamer on leading the agency’s creative department, with both working closely alongside Senior Executive Chairman and Copywriter Anna Qvennerstedt. Eriksson will be looking to bring some of the Swedish culture of the agency s home base to the New York shop. She previously worked on the agency s stylish “Don’t Hold Back” campaign for Häagen-Dazs, which celebrated inclusiveness and positivity and followed F&B’s win of the ice cream brand’s global creative duties. 

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