Pushing the boundaries of mass personalisation
By William Maher on Apr 15, 2021 11:16AM Big data and AI are changing the way organisations interact with individuals. Following bushfires near Perth in nearly 2021, the Commonwealth Bank of Australia revealed it was analysing data to help to customers affected by natural disasters. CBA explained it was using algorithms and data from emergency and weather services to offer same-day “tailored support solutions” to affected customers – including those affected by the Perth fires. For example, customers might receive an offer to defer a loan, or an...
Source: itnews.com.au