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Why Empired needed a brand makeover The digital services and transformation business needed a new brand identity to keep up with the fast moving Cloud technologies environment. Empired recently launched a new digital experience platform as well as a refreshed brand identity, reflecting the evolving nature of the business. For Empired, which specialises in technology transformation and managed services, it needed to embody the complete digital engagement it is selling to customers. Empired’s new proposition is a dynamic, customer-focused digital experience with the updated brand that aims to capture the idea of precision with flair. As cloud innovation continues to develop, organisations find new challenges in keeping up with the pace of change. And so to with Empired’s existing brand identity, which didn’t reflect how it wanted to convey its offering to customers. ....