CNN Smerconish June 4, 2024 13:32:00
Companies were very much thinking about how to embrace different stakeholder groups and constituencies. but they are now living in a hyperpolarized environment. and that polarization is among their customers, but it can also be between different employee groups or customers. and the first thing that companies have to understand is how does it affect their business. there's no general answer here. what is good for patagonia may not be good for budweiser. the second question is to think carefully about how do you want to communicate your stance, your positioning in a way that is least likely to ...