It s just sort of emulating, it s an impersonator. for now. for now, it s being like rory bremner or something. so all it can do. i mean, it sounds like i m dissing rory bremner. no, never. but it s emulating stuff. it s mashing up stuff that other people have already done. it s just hoovering up content and sort of repackaging it. and actually, once you sort of sit there and look at it, it s very derivative and it s not. you still need a human to come in and make it usable. i think the danger for creatives is that you can have a situation where executives are sort of using it to generate a bit of ip. that doesn t actually work until you get a human writer in to actually make it something that s saleable or usable. and of course, that person there doesn t get paid or wouldn t get paid as much. so that s a worry. in terms of whether it s going to sort of enslave us all or nuke us, i hope not. me, too. yeah.