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Posted by Sanuj Bhatia on Apr 18, 2021 in Featured, iOS 14
iOS 14 introduced a number of privacy-related features like App Store nutrition labels, Privacy Report in Safari, Clipboard access notifications, and more. But, the feature that’s caught everybody’s eyeballs, and raised some eyebrows all in between, is App Tracking Transparency which Apple is due to roll out with the release of the iOS 14.5 update. Here’s why it’s important, how you can enable it, and why the feature has received a large amount of backlash from the advertisers.
Let’s try and understand App Tracking Transparency with an example. Say you open an e-commerce app on your iPhone and search for ‘headphones.’ Or, for that matter, browse through some headphones using the e-commerce app’s headphone category page. ....

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