COVID-19 stress altering consumer behavior in India: IIM Survey
COVID-19 stress altering consumer behavior in India: IIM Survey SECTIONS Last Updated: Feb 27, 2021, 06:48 PM IST Share Synopsis To understand the sources of stress and how people are coping with the stress Centre for Marketing in Emerging Economies (CMEE) at IIM Lucknow in Association with Qualisys research and consulting conducted an online survey, with consumers across Metro, Tier I & II towns in India. ThinkStock Photos Major sources of stress identified are stress due to risk of infection, economic impact stress, system generated stress, stress due to fear of contamination and stress due...
Source: indiatimes.com